Two new articles just came out regarding the IAB’s pressuring of comScore / NetRating to have their panel methodologies audited. 1) “The Travails of Tracking Web Traffic” by Catherine Holahan (BusinessWeek, April 30, 2007) 2) “IAB Call for Audits: Transparency or Conspiracy?” by Kate Kaye (ClickZ News, April 20, 2007) Both articles mention one of the [...]
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Congratulations to Justin and his Energy Drink Ratings Blog , on his recent one-year anniversary. One hundred reviews in less than 365 days… impressive. He’s well on his way to a long-tail showdown with Dan’s Energy Drink Reviews, who has a strong SEO lead over Justin. None of them can touch this guy, though, in terms of pure [...]
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BusinessWeek recently had an interesting article titled “Are You Being Greenwashed?” by Sarah Rich (BusinessWeek, March 29. 2007). (Thanks Nabeel for posting that link.) The author picks up where Kim Severson left off in her Greenwashing piece for the New York Times, “Be It Ever So Homespun, There’s Nothin Like Spin“ (New York Times, January 3, [...]
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The Wall Street Journal reported today that… The Interactive Advertising Bureau asked the two major Web-traffic-measurement companies, comScore Inc. and Nielsen//NetRatings, to submit to an outside audit to find out why the two companies report different audience sizes for the same Web sites. Ok, it’s 2007. The Internet has existed for over a decade. During [...]
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It tasted much better than your typical seedless watermelon.
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I just stopped by the local Home Depot and saw an end-of-aisle promotion for their new Eco Options campaign. The other half of the end cap was a sale on bulk size Round-Up(tm) weed control / vegetation annihilator. It was surreal to see these things next to each other, almost like a Dada art installation by the store planners. [...]
Filed under: Green Style, Marketing, photography | 3 Comments »
EPISODE LIST: Mr. Deity Episode 1: Mr. Deity and the Evil Mr. Deity Episode 2: Mr. Deity and the Really Big Favor Mr. Deity Episode 3: Mr. Deity and The Light Mr. Deity Episode 4: Mr. Deity and the Messages Mr. Deity Episode 5: Mr. Deity and Lucifer Mr. Deity Superbowl Extra: The Press [...]
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Among other things, I’ve had a really bad cough for over two weeks now. I’m sick of being sick. So I guess I’ll just do the “bloggy” thing and write obsessively about my product encounters during this time. RICOLA: I’ve always been a fan of this premium brand of cough drops. If I’m going through a lot [...]
Filed under: Marketing, Uncommon Comestibles | 6 Comments »
