Two new articles just came out regarding the IAB’s pressuring of comScore / NetRating to have their panel methodologies audited. 1) “The Travails of Tracking Web Traffic” by Catherine Holahan (BusinessWeek, April 30, 2007) 2) “IAB Call for Audits: Transparency or Conspiracy?” by Kate Kaye (ClickZ News, April 20, 2007) Both articles mention one of the [...]
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