The Long Tail, Your Brand, Your Career : Don’t Get Whipped By The Long Tail

For those not already familiar with it, “The Long Tail” is a term that was introduced in a 2004 article  by WIRED magazine editor-in-chief Chris Anderson, describing the rising economic and cultural importance of niche products (and relative decrease in importance of mainstream “hits”) in contemporary life. Chris Anderson later expanded on this theme in his [...]

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