Here’s a silly little idea:
When the wearer of this shoe walks on soft ground or through a puddle and then looks back at their footprints, they will see the word “CARBON” printed onto the ground behnd them — a literal rendering of their environmental impact.
I couldn’t find anything already like this out there — at least not easily searchable on Google (might as well not exist then, right?) — but I did find these other groovy sneaker sole designs:
Anyway, if anyone out wants to produce this shoe (or better yet, a shoe sole with the word CARBON crossed out) just remember to actually use sustainable production methods… and of course, send me a design royalty check…
Filed under: Diversions, Green Style
*blink blink* colours?? wowz.
the shoe idea.. yah.. neat.
Yeah, coloUrs. The old grey template was getting tired and, after all, it’s springtime of yore.
BIKE SHOE
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cf. Embossed reversed advertisements put onto public bench seats in Aukland, New Zealand, targeting the thighs of short-short wearers:
http://agencycollaboration.com/2011/03/01/thighvertising-lessons-3-principles-of-agency-collaboration/ (HT @GilY)
Now this is what you call “branding.”
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