Don’t Cut Your Budget to Spite Your Health

Looks like we have the making of theme here. 
Two ads, two days in a row, both of which position a seemingly “non-essential” product against the recession, using the linkage of health (see, How to Market Premium Beverages in a Recession ).
This photo, taken yesterday in front of the Equinox health club near Grand Central Terminal, NYC, shows [...]

How to Market Premium Beverages in a Recession

I’ve always been a big fan of that biblical fruit — symbol of fertility, righteousness, and shrapnel-bearing anti-personnel weapons — the pomegranate. Kudos to POM for “owning the Pomegranate Story” and all that… and their Pop Art-inspired ad campaign is wonderful (POM Wonderful! )… though I’m not exactly sure how ironic this ad is meant [...]

The Life of Gifts

 
She had a hard time accepting his gifts.
At first he didn’t realize she was having a hard time,
and when he eventually did,
he couldn’t, for the life of him, figure out why this was the case.
What is a gift? A gift is something of value, shared with others. 
When we say a person has “gifts to share,” [...]

Typos du Jour: Refugees of Spellcheck-Grammarcheck

The only thing worse than managementspeak is managementspeak with embarassing typos:
” ..operating at all levels of business from facilitating strategic development within the C sweet to designing and implementing…”
” ..achieving these results can be a challenging and illusive quest…”

Say the Same Thing, but in Different Words

Here is a powerful short film, Historia de un Letrero (The Story of a Sign),  by Alonso Alvarez Barreda, winner of the Cannes 2008 Online Shorts film competition, sponsored by the National Film Board of Canada:
 
 (tip of the hat to Anne S).
WIRED contributing editor Daniel Pink points to this short film as an illustration [...]

Memes du Semaine: 25 Random Things, and 2 others

 ”25 Random Things About Me”  is the latest in a rash of viral memes where you post a Note on Facebook  following certain instructions, and “tag” your friends who then must repeat the same.  In a recent TIME article, Claire Suddath rips aparts the “25 Random Things About Me” meme,   irritably.  I fell for a previous Facebook-Social-Virus, the “grab the [...]

The Long Winter of Discontent

The forecasts are officially in, from Balzac Billy to General Beauregard Lee,  and for the most part, the mood is grim.
Punxsutawney Phil has seen his shadow, and so like Bill Murray’s character in Groundhog Day, we are stuck in a seemingly infinite loop of recession:  people hiding their heads in their burrows, waiting for others to act, [...]