Here is a powerful short film, Historia de un Letrero (The Story of a Sign), by Alonso Alvarez Barreda, winner of the Cannes 2008 Online Shorts film competition, sponsored by the National Film Board of Canada:
(tip of the hat to Anne S).
WIRED contributing editor Daniel Pink points to this short film as an illustration of “Emotionally Intelligent Signage,” which he explains in this not-quite-perfectly-executed-pecha-kucha presentation:
Pecha-kutcha and other X-TREME POWERPOINTING is a topic I’ll save for a separate post. As for “Emotionally Intelligent Signage,” while that term may sound cool in a WIRED-techno-chic sort of way, a more accurate term for what Pink is describing would be “Empathetic Signage.” Of course, that sounds… emm… pathetic… so we’ll keep the meme as Pink has rendered it for marketing purposes, and quietly remind ourselves that Emotional Intelligence is a vast, evolving topic, of which this idea of “empathy” is just a part. (All pseudo-science rants are hereby directed to the StrengthsFinder comments thread.)
Got some time to watch more Internet-borne viral videos? If this stuff makes you feel all warm and cuddly, get yourself validated with this other popular film festival winner that’s been circulating:
“Validate” is sort of like the opposite of “Regulate,” if ya know what I’m sayin…
( roll the track… )
Filed under: Art, Communication Skills, Diversions, Information Design, Social Media
