How to Market Premium Beverages in a Recession

I’ve always been a big fan of that biblical fruit — symbol of fertility, righteousness, and shrapnel-bearing anti-personnel weapons — the pomegranate. Kudos to POM for “owning the Pomegranate Story” and all that… and their Pop Art-inspired ad campaign is wonderful (POM Wonderful! )… though I’m not exactly sure how ironic this ad is meant [...]

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