Picking up from the comments on an earlier post, Don’t Productize Me, Bro The firm Blackcoffee recently put together a neat little feedback page with the following request: Please add your definition of brand, by finishing the sentence “A brand is…” http://www.blackcoffee.com/blog/a-brand-is/ There’s a nice analysis of the responses they’ve gotten here: http://deniseleeyohn.com/bites/2009/09/03/an-analysis-of-a-brand-is/ (hat tip to [...]
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