Selling “soft skills” is hard, not just because you have to convince people that these skills are 1) crucial to business success and 2) learnable, but also because of the automatically self-referential aspect of the job. In other words, you’ve gotta sell sales skills training, negotiate negotiation skills training, and present presentation skills training. One false [...]
Filed under: Business, Communication Skills, humor, Learning, Sales | 1 Comment »
