What does suing two brothers and their mom in Vancouver for $750k have to do with taking on Google? More than you’d think. As reported in the WSJ, Microsoft recently “filed a lawsuit against three people that it alleges committed a form of “click fraud” (…) in which automated computer scripts or large groups of people click on [...]
Filed under: Advertising, Business, E-Commerce | 2 Comments »
Looks like we have the making of theme here. Two ads, two days in a row, both of which position a seemingly “non-essential” product against the recession, using the linkage of health (see, How to Market Premium Beverages in a Recession ). This photo, taken yesterday in front of the Equinox health club near Grand Central Terminal, [...]
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I’ve always been a big fan of that biblical fruit — symbol of fertility, righteousness, and shrapnel-bearing anti-personnel weapons — the pomegranate. Kudos to POM for “owning the Pomegranate Story” and all that… and their Pop Art-inspired ad campaign is wonderful (POM Wonderful! )… though I’m not exactly sure how ironic this ad is meant [...]
Filed under: Advertising, Marketing, Uncommon Comestibles | 2 Comments »
Not wanting to be left behind the ever-growing Google AdWords / YouTube / DoubleClick / etc. / etc. empire , Microsoft just revealed on Friday that it will buy aQuantive for $6 *BILLION* dollars. How quickly did MSFT scramble that deal together? Well, don’t blink, cause Google’s hitting back today, with a strange,vaporware-esque leak to the WSJ about [...]
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Two new articles just came out regarding the IAB’s pressuring of comScore / NetRating to have their panel methodologies audited. 1) “The Travails of Tracking Web Traffic” by Catherine Holahan (BusinessWeek, April 30, 2007) 2) “IAB Call for Audits: Transparency or Conspiracy?” by Kate Kaye (ClickZ News, April 20, 2007) Both articles mention one of the [...]
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The Wall Street Journal reported today that… The Interactive Advertising Bureau asked the two major Web-traffic-measurement companies, comScore Inc. and Nielsen//NetRatings, to submit to an outside audit to find out why the two companies report different audience sizes for the same Web sites. Ok, it’s 2007. The Internet has existed for over a decade. During [...]
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