I’ve been honing in on my “soft” skills for the past week, so the analyst in me is just rarin’ to go and crunch some numbers. Rather than channel this energy for any real useful purpose, however, I decided to take a look at the U.S. Postal Service’s little innovation called the Forever Stamp. In brief: [...]
Filed under: Accounting, Analytics, Business, Diversions | 14 Comments »
time for an inventory check. as of this moment: 60 posts and 1600 views in 3.8 months (and 24 unpublished drafted/notes) that comes to about 16 posts and 421 views per month, which is much higher than i expected (especially on the posting side) for a scrapbook of random thoughts. using WordPress (or similar services) causes one’s blog [...]
Filed under: Analytics, Blogging | 1 Comment »
Two new articles just came out regarding the IAB’s pressuring of comScore / NetRating to have their panel methodologies audited. 1) “The Travails of Tracking Web Traffic” by Catherine Holahan (BusinessWeek, April 30, 2007) 2) “IAB Call for Audits: Transparency or Conspiracy?” by Kate Kaye (ClickZ News, April 20, 2007) Both articles mention one of the [...]
Filed under: Accounting, Advertising, Analytics | Leave a Comment »
The Wall Street Journal reported today that… The Interactive Advertising Bureau asked the two major Web-traffic-measurement companies, comScore Inc. and Nielsen//NetRatings, to submit to an outside audit to find out why the two companies report different audience sizes for the same Web sites. Ok, it’s 2007. The Internet has existed for over a decade. During [...]
Filed under: Advertising, Analytics | 1 Comment »
A recent article in BusinessWeek discusses the “best affordable” suburbs among the largest U.S. metro areas. BusinessWeek put their list together with the help of Sperling’s Best Places. Their methodology for reconciling “best” with “affordable” seems equal parts art and science, balancing “affordability” (median home prices relative to the metro region and cost of living index [...]
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At first glance, it looks like Google is about to make high-priced solutions like Omniture irrelevent. …but then, if it only works for Adwords-driven traffic, it doesn’t quite do the trick. For smaller e-commerce companies, who can’t afford Omniture and who have a limited PPC budget anyway, it might be sufficient. By offering this to [...]
Filed under: Analytics, E-Commerce | Leave a Comment »
