Daily Archives: July 13, 2007

How Social Media Consumes Your Time

For the past few weeks I’ve been trying out some other social media platforms/phenomena. As a result, I’ve had to neglect my blog.  There’s a limited budget of time I can give to generating — or even consuming — digital content, ya know.  (Truth is, I actually started some blog posts but I need to finish them off before I post ’em.)  Has anyone out there tried to quantify the amount of time that people spend on this stuff? 

A quick search brought up this graph, but the data is high-level and not from a primary (or necessarily reliable) source:

 Time Spent Online - If You Believe It

Ok,  but what does the typical user-generated-content lifecycle look like?  What are the hours spent per week, starting with a user’s initial adoption of a platform, and moving through infatuation, burn-out and then (maybe) equilibrium?   Come on WordPress, we know you guys have that data in a PowerPoint presentation somewhere.

On a side note, even though this blog hasn’t had any new posts for two weeks it’s interesting to see what random searches on Google have led people here.  Today this blog has recorded its 600th visitor. Not bad for some drivel about cough drops, online networking, poster companies and Daniel Tammet


postscript (7/16/07) :  These two graphs by the good folks at Forrester Research were recently published in a BusinessWeek article:

 Small, But Growing Fast…   Who Participates And What People Are Doing Online

Still doesn’t answer my question about the typical user lifecycle, but you gotta love those pretty graphs.

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