Virgle – So Yeah, Let’s Do It.
Each year, Google runs at least one April Fools Day gag. This year they put in some serious production time and wages — at least five figures’ worth — into rolling out Project Virgle. The concept here is that Virgin and Google would team up together and colonize Mars. The gag was well executed, with just the right touch of professional surface sheen and underlying ridiculousness.
A funny thing happened on the way to the joke, though. There was a palpable feeling out there of, “well, pourquois pas? why not? if anyone could do it…. ”