A brand is a way to individualize products, and to productize individuals
Picking up from the comments on an earlier post, Don’t Productize Me, Bro
The firm Blackcoffee recently put together a neat little feedback page with the following request: Please add your definition of brand, by finishing the sentence “A brand is…” http://www.blackcoffee.com/blog/a-brand-is/ There’s a nice analysis of the responses they’ve gotten here: http://deniseleeyohn.com/bites/2009/09/03/an-analysis-of-a-brand-is/ (hat tip to Gil Yehuda)
A brand is a way to individualize products, and to productize individuals.
The statement is constructed to be value neutral, but I’d like to get your opinion:
- Do you think the idea of productizing individuals is a “good” thing?
- Are there particular instances where you think it’s helpful to use a branding strategy for a person’s professional advancement? To what extent?
- If brands make inanimate objects seem more “personable,” and give those objects more of a “story,” more of a “special feeling,” a stronger sense of having an individual “identity” (or more “soul”), does branding a person have the opposite effect? Or the same effect?