Selling Soft Skills Training

Selling “soft skills” is hard, not just because you have to convince people that these skills are 1) crucial to business success and 2) learnable, but also because of the automatically self-referential aspect of the job.

In other words, you’ve gotta sell sales skills training, negotiate negotiation skills training, and present presentation skills training.  One false move and you’re OUT.

The thorniest can be the negotiating-over-negotiation-skills situation…  it can quickly lead to a stand-off unless you inject humor. As one rogenSi legend has it, someone was once overheard talking to a client on a phone saying, “What’s that word you just used?  How do you spell it? D – I – S – C – O – U – N – T ?   No, I’ve never heard that word before.”


About danspira

My blog is at: My face in real life appears at a higher resolution, although I do feel pixelated sometimes.

Posted on April 30, 2010, in Business, Communication Skills, humor, Learning, Sales and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

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