Dept of Abused Terminology: The “Aha!” Moment
Ah, the “aha” moment… while currently only garnering about 199,000 results on Google, in the circles of training and education where I live, the phrase “Aha Moment” has definitely crossed the annoying- phrase threshold and is well on its way to the point of no return… somewhere between “multi-modal” and “at the end of the day.”
Recently, I heard someone use the term 3 or 4 times in the span of about 30 seconds. (David G has me wondering if that is more like a “haha moment” ?) Well, I’m officially adding “aha moment” to my secret Learning & Development Jargon Bingo Card… it’s right next to “stakeholder” and “learning style” and nestled underneath “subject matter expert” (aka, SME, a TLA which is pronounced it’s ugly phonetic-rendering of “smeeee”).
The Aha Moment — also known as an “sudden insight” or “epiphany” (yes, there’s a perfectly good existing word out there, folks) — is the holy grail of the edutainer (cf. Wikipedia, cf. XKCD) who is addicted to the experience of creating awesome, relevant, life-changing moments in the lives of their audience/learners… however fleeting those moments of glory may be.
Apparently, while Mutual of Omaha has tried to own the term, so has Oprah Winfrey, leading them to a legal dispute last year about who owns the right to speak these poor, abused words of the English language. You might say that Oprah and Mutual of Omaha had a bit of a pipe wrench fight… because, as a friend (props @Lev P) suggested to me, whenever I hear someone use the term “AHA MOMENT,” I should start humming that classic tune from the 1980s…
Posted on May 26, 2010, in humor, Jargon, Learning and tagged 1980s, aha moment, development, epiphany, Jargon Bingo Card, learning, learning style, life changing, mutal of Omaha, relevant, Secret Learning and Development, stakeholder, sudden insight. Bookmark the permalink. 1 Comment.