Two Reasons Why Change is Difficult
1) The perception of change activates a part of the brain that is not unlike the experience of pain. Change of any sort is fundamentally a pain. Imagine the pain involved in changing an ingrained habit, a deeply held belief or a core value.
2) Changes in attributes and behavior — especially when done gradually — do not alter one’s fundamental identity. Over the course of many years the Ship of Theseus had all its planks and masts changed… yet it remained the same ship. The molecules that comprise our bodies do a similar thing… and if we’ve learned anything from monkeys, we know that organizations rarely change even when the people in it do. Culture and tradition are powerful forces… and even when we marshall the resources to shift our sense of Identity, there is still something beyond our complete control called Reputation.
A person who can effectively harness the power of Change is a mediator between Life and the Universe, between Entities and Events.