Generic Brand Video: In less than 3 minutes, every global corporate t.v. ad


Here is a wonderful video that captures every trope of early 21st century company brand messaging:

(ht DC/DZ)

Really, there’s nothing much to add to it, the video says it perfectly.  Much more perfectly, in fact, than my previous post about stock photography, which covered many of the same themes, albeit in a rambling, needs-to-edited-down-to-one-third-the-length-draft-blog-post sort of way.

Yeah, my friends, you know I love the meta-humor.

Also: The “Generic Brand Video” makes me realize that portraying diversity through a sequence of stock images is only slightly better than trying to do it with a single stock image.  In the end, if it looks like stock photography and if the ratios of skin tones are just a little too calibrated, than, yeah, it’s inauthentic.

Perfectly Balanced Ratio of Skin Tones

A client recently pointed me at a banner in their office that advertises their learning academy for employees.  She noted that all the people in the photograph were employees of the company, including her boss.  In other words, it was an authentic picture.

In the never-ending arms race of novelty and fashion in corporate aesthetics, expect to see more and more images of real life employees being featured in company ads and marketing materials.

..and expect to see more and more employees who are stock photo quality.

 

 

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About danspira

My blog is at: http://danspira.com. My face in real life appears at a higher resolution, although I do feel pixelated sometimes.

Posted on March 26, 2014, in Art, Business, Cool Companies, Diversions, humor, Information Design, Marketing, Social Media and tagged , , , . Bookmark the permalink. 1 Comment.

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