Building a Better Fence in the Attention Economy
Posted by danspira
Living as we do in the much-heralded Attention Economy, where wealth is created (or captured) by harnessing the attention of electronic network users, every connected person’s conscious (and even unconscious) life represents a little hill of gold that can be exploited by freewheeling prospectors, miners, and mining-supply merchants.
I, for one, have decided to put some better fences around my attention.
You could say that I’m defending my attentional rights with greater intention.
Every major economic revolution begins with players who figure out how to derive exponential value from some previously undervalued resource. Whether it is copper, silver, gold, bronze, iron, coal, uranium, petroleum, labor, land, water, energy, or information, the early winners of any new economic era are the ones who figure out how to cost-effectively locate, procure, transform, distribute, and resell a given hot new commodity at a high margin.
To get the best margin, the strongest players will often figure out a way to muscle out their competition early on and grab the resources without waiting for permission. They generally don’t spend too much time worrying about the wider impact of their resource-grabbing.
In the Attention Economy Gold Rush metaphor, we are both the gold itself and the prospectors looking for the gold — since one of the things we love paying attention to is each other (and each-other-paying-attention-to-each-other-and-so-on-and-so-on). Therefore, the best way for a company to exploit our attentional resources is to create a platform — a web site, an app, or a device — that we feel compelled to use.
The competition for our attentional resources has become so fierce that some of the best minds in the business are devoted to tracking and optimizing user “engagement,” harnessing human psychology and behavioral science to create ever-more addictive user interfaces. Even mainstream news headlines are written like clickbait vying for our precious eyeballs and sweet, sweet, delicious outrage. Given this rapid escalation and increasing fierceness of the competition, what price are we paying for letting others exploit our attention?
What is the point at which someone says, “Get off my land?”
Or perhaps, “No thanks, I’d like to design, build and manage things for myself?”
Over the years, I’ve had an on-again off-again relationship with my use of electronic media generally, and social media in particular. I’ve experimented with various use (and non-use) patterns, temporarily constraining or even suspending my use of particular platforms and noticing how each pattern affects the rest of my life, my relationships, my happiness, my focus, my productivity, my creativity, and my wider contributions. These have not been controlled experiments because these electronic media are in constant flux, and my life has its own independent variables.
Nevertheless, toward the end of last year I reached a firm conclusion that merely limiting my use of email, social media, news, etc. to specific hours was not enough. Things had gone too far. I needed to kick some of these guys off my land completely.
At the end of last year — at one minute before midnight on New Year’s Eve to be precise — I deactivated Facebook.
Since then: Relief.
This has also had the effect akin to a carb-reduction diet, where if a person stops eating bread, they eventually start to lose their craving for other kinds of sugar. Not being in the chattering environment of likes, shares and comments, when I now try to read the news, it’s so much less compelling. News content is increasingly packaged to serve as a chemical solvent which extracts attention from the social media mines… and since I’ve kicked the attention mining company out, the news has less appeal. I don’t want to breathe in too much of those fumes. So, I’m dialing back on my news consumption as well.
Yes, I know the news lately has been recommending that I keep consuming more news. And no, this has nothing to do with politics, ideologies, or issues around “fake news.” This is just about clearing more space in my head to do the things that matter.
This land is my land… and I intend to build on it.
About danspiraMy blog is at: http://danspira.com. My face in real life appears at a higher resolution, although I do feel pixelated sometimes.
Posted on March 9, 2017, in Analytics, Diversions, Life, Metaphors, Productivity, Social Media and tagged Attention, economics, Facebook, Focus, media, Social media, Technology. Bookmark the permalink. Leave a comment.