Posted by danspira
Here is a wonderful video that captures every trope of early 21st century company brand messaging:
Really, there’s nothing much to add to it, the video says it perfectly. Much more perfectly, in fact, than my previous post about stock photography, which covered many of the same themes, albeit in a rambling, needs-to-edited-down-to-one-third-the-length-draft-blog-post sort of way.
Yeah, my friends, you know I love the meta-humor.
Also: The “Generic Brand Video” makes me realize that portraying diversity through a sequence of stock images is only slightly better than trying to do it with a single stock image. In the end, if it looks like stock photography and if the ratios of skin tones are just a little too calibrated, than, yeah, it’s inauthentic.
A client recently pointed me at a banner in their office that advertises their learning academy for employees. She noted that all the people in the photograph were employees of the company, including her boss. In other words, it was an authentic picture.
In the never-ending arms race of novelty and fashion in corporate aesthetics, expect to see more and more images of real life employees being featured in company ads and marketing materials.
..and expect to see more and more employees who are stock photo quality.
Posted by danspira
What happened next, after everyone started using cheesy “click-bait” headlines, was unbelievable, or was it…
We embraced the (important and useful) blurry line between entertainment and learning (see this other an easy-to-read-article, here) which made it easy for us to quickly consume information and ideas.
There was a veritable Arms Race of “click-bait” — words and images competing for our eyeballs and thumbs — one shark jumping over the next, endlessly…
..but we became cognitively fat and lazy, because there was little nutritional substance behind those empty “snackable” headlines…
..and the repeated experience of getting “tricked” by a headline that wasn’t exactly representative (or even true) to its content caused us to become even more cynical and suspicious of online information sources.
Ultimately, with our reduced expectations of what the Internet had to offer, we looked more and more to our personal friends in the real world for authentic sharing and learning experiences.
Unsatisfied with this ending? Still hungry for more? Click below to share and re-post this.